Privacy Policy
Last updated: January 1, 2026
Mercadito Latino Store ("we," "us," or "our"), operating mercaditolatinostore.com, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our sports betting affiliate website. This policy is intended to comply with applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA), as well as other laws that may apply to you.
1. Information We Collect
We may collect the following types of information:
- Personal Information: Your name and email address, provided voluntarily when you contact us, subscribe to a newsletter, or submit a form.
- IP Address: Collected automatically for security, analytics, and geolocation purposes.
- Cookies and Tracking Data: Small data files stored on your device to enhance your browsing experience and support affiliate tracking (see Section 3).
- Usage Data: Pages visited, time spent on the site, referring URLs, browser type, device information, and click activity, collected automatically.
2. How We Use Information
We use the information we collect to:
- Analyze website traffic and user behavior to improve our content and services.
- Track affiliate referrals to third-party sports betting and casino operators, for which we may receive commissions.
- Personalize content and recommendations based on your interests.
- Communicate with you when you have opted in to receive updates or respond to your inquiries.
- Maintain site security, prevent fraud, and comply with legal obligations.
We do not sell your personal information to third parties.
3. Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for the website to function properly.
- Analytics Cookies: Help us understand how visitors interact with the site (e.g., Google Analytics).
- Affiliate/Tracking Cookies: Record referrals to partner operators so we can be credited for traffic we send.
- Preference Cookies: Remember your settings and choices.
Opt-out options: You can disable or delete cookies through your browser settings at any time. You may also opt out of analytics tracking via tools such as the Google Analytics Opt-out Browser Add-on. Note that disabling cookies may affect site functionality. By continuing to use our site, you consent to our use of cookies as described here.
4. Third-Party Links
Our website contains links to third-party sports betting sites, casinos, and affiliate partners. We do not own, operate, or control these external websites and are not responsible for their content, practices, or privacy policies. When you click a third-party link, any information you provide is governed by that operator's own privacy policy. We strongly encourage you to review the privacy policies of any third-party sites you visit. Please gamble responsibly and ensure you meet the legal age requirements in your jurisdiction (19+ in most Canadian provinces; 18+ in Alberta, Manitoba, and Quebec).
5. Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal information:
- Canada (PIPEDA and applicable provincial laws): The right to access your personal information, request corrections, withdraw consent to its use (subject to legal limitations), and file a complaint with the Office of the Privacy Commissioner of Canada.
- European Union/United Kingdom (GDPR/UK GDPR): The rights of access, rectification, erasure, restriction of processing, data portability, objection, and the right to lodge a complaint with a supervisory authority.
- California, United States (CCPA/CPRA): The right to know what personal information is collected, the right to request deletion, the right to opt out of the sale or sharing of personal information, and the right to non-discrimination.
To exercise any of these rights, please contact us using the details in Section 7. We will respond to verified requests within the timeframes required by applicable law.
6. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Usage and analytics data is typically retained in aggregated or anonymized form. When personal information is no longer required, it is securely deleted or anonymized.
7. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us at:
Email: [email protected]
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.